An interview with notable designer Michael Beirut...

An interview with notable designer Michael Beirut on the sleek and consistent graphic design of the Obama campaign. On the consistent use of the Gotham typeface:

I have sophisticated clients who pay me and other people well to try to keep them on the straight and narrow, and they have trouble getting everything set in the same typeface. And he seems to be able to do it in Cleveland and Cincinnati and Houston and San Antonio. Every time you look, all those signs are perfect. Graphic designers like me don’t understand how it’s happening. It’s unprecedented and inconceivable to us. The people in the know are flabbergasted.

Submitted by crazymonk on Thu, 02/28/2008 - 5:00am.

Comments (3)

so, clearly, this means he'll be the BEST PRESIDENT EVER.

jbg. | Thu, 02/28/2008 - 7:13pm

Did you see Magpie&cake...Sio had a super posting on some artistic Obama renderings. Last week my students were signing my t-shirt for a spirit week pride day and with my back turned, a second grader said "how do you spell Barack?" Sure enough later I saw a hodge podge of student names and across the entire thing it says "GO BARACK OBAMA!" 8 years old...that's the Barack power. That makes me excited, but the rest of the media package/hipster trends turns me off.

Annie | Thu, 02/28/2008 - 7:25pm

What I hear from people working on the campaigns: Obama has MBAs and Hillary has MPAs. And Obama's senior staff are apparently very detail oriented and hyper-aware of all the marketing angles Beirut mentions here.

ODB | Fri, 02/29/2008 - 10:43am