This is a month old, but I just read about Michael Moore’s excellent idea for promoting nonfiction and foreign films:

My new year’s resolution is to sit down with the heads of exhibition chains and have them devote one screen in their multiplexes to nonfiction and foreign films…This could be on the 15th screen of a multiplex that would otherwise have the sixth showing of the new “Harry Potter” movie. Some of these films make $200 or $300 per screen.

Would this have already happened if it made economic sense? Or is Moore hitting upon an innovative idea?